PROCEDURES AND

ADVANTAGES

An independent label and an asset for your promotion

The Green Key is a volontary label for which one must apply to the Foundation for Environmental Education. A questionnaire is then sent to applicants, in october/november, and is to be returned in February to be presented to the Jury in March.
The jury meets in March and reward applicants.
Then, a promotion campaign is organised and awarded accommodation are visited during the summer season.

Of course, the Green Keyis a communication tool as it is known through several countries, and the sustainable tourism increase makes it a key instrument for choosing one’s holidays place. The of-FEEE encourages awarded sites to use this tool in their own promotion media (brochure, website, partnerships...).

Awarded sites benefit from the following promotion:

- Présence on the French Green Key website
- Présence on the international website www.green-key.org
- Présence in the Guide Bel Air
- Présence in the Guide Officiel des Terrains,
- Présence in the German guide ADAC (for those who are selected)
- Présence in the national and regional press

Moreover, being rewarded by the Green Key gives management practices that permit to limit one’s environmental impacts.
Furthermore, the Green Key may be a medium to communicate with your employees. Actually, environmental management can become a federative line for your staff, either permanent or seasonal.